What an incredible first year we had at Northern Ireland's biggest event, the Balmoral Show! Over four fantastic days, we had the chance to showcase our innovative oat products and connect with people from every corner of the country.
An Overwhelming Response
Our new "just add milk" overnight oat products were a massive hit! Attendees were thrilled by the convenience of preparing their overnight oats directly in the pouch – a first of its kind concept. We're excited to share that we sold thousands of Oatco products, with our Super Berry and Oatco Original flavours flying off the shelves so fast, they sold out! This enthusiastic reception reflects the high demand for our innovative, nutritious, plant-based offerings, each pouch boasting a powerful 20g of protein.
Adding to the excitement, we also unveiled our upgraded ready to eat overnight oat pots, now featuring a sleek new packaging design complete with an incorporated spoon. Talk about making breakfast on the go even easier! Our Oatco Bites, made with wholesome oats and dates, were another crowd favourite, earning rave reviews and a perfect 10/10 for flavour from thousands of happy customers.
Best Trade Stand Award
Our presence at the Balmoral Show wasn’t just about sales; it was also an opportunity to highlight our commitment to locally produced food and our mission to fuel busy lifestyles with innovative wholegrains. We were thrilled and honoured to win the Best Trade Stand award for showcasing locally produced food. This accolade is a testament to our dedication to promoting local produce and supporting the local economy.
Connecting with Customers
One of the highlights of the Balmoral Show was the chance to meet so many of our wonderful customers, both old and new. Our team had engaging conversations with a diverse array of individuals and families, introducing them to the many benefits of our oat products and showing them how easy it is to incorporate these nutritious options into their daily routines.
Looking Forward
As we gaze ahead to the future, we're excited that our products are now reaching an even larger audience. Our successful debut at the Balmoral Show has strengthened our commitment to delivering top-quality products that support a healthier lifestyle. We're eager to embrace the opportunities that lie ahead and continue serving our customers with our innovative oat products.
The Balmoral Show marked a significant milestone for Oatco Superfuel. We're deeply grateful to everyone who visited our stand and expressed interest in our products. We believe in the power of nutrition and remain dedicated to supporting our customers on their journey to better health.
We would like to thank Food NI for organising a brilliant facility for food businesses to come together and connect as well as the Food team in Invest NI.
Stay tuned for more exciting developments from Oatco Superfuel – the best is yet to come!
