Since appearing on Dragons' Den on March 12, it’s been an incredible few weeks for us at Oatco Superfuel.
What started as a moment we’d been building towards has quickly turned into something much bigger. The response since the episode aired has been nothing short of amazing, from a surge in online orders to thousands of new customers discovering what we’re all about.
One of the biggest milestones from the show was securing investment from Steven Bartlett. That moment marked a huge step forward for us, and since then, our focus has been on scaling the business, strengthening our operations, and making the most of the momentum.
We launched Oatco Superfuel in 2024 with a simple goal: to create a snack that delivers real, natural long lasting energy without compromising on taste. It came from a genuine frustration with what was out there, snacks that either tasted great or performed well, but rarely both. We knew there had to be a better way.
Seeing that idea resonate with so many people so quickly has been incredible. The support, messages, and feedback we’ve received from across the UK and beyond have genuinely blown us away.
Behind the scenes, we’ve been working hard to keep up with demand, strengthening our supply chain, increasing production, and exploring new retail opportunities across both the UK and Ireland. Prior to the show, we had already secured over 800 listings across major retailers, including Tesco and Spar in Northern Ireland, and now we’re focused on building on that even further.
More than anything, this journey has reinforced something we’ve always believed: where you’re from doesn’t define how far you can go. Coming from Omagh, we didn’t expect opportunities like this to land on our doorstep, but it just shows what’s possible with the right idea, the right people, and a lot of determination.
This is only the beginning for us, and we’re excited for what’s next.
